Let’s face it: cybersecurity has a branding problem. It’s often seen as an endless parade of doom-and-gloom stats, impenetrable jargon, and perfectionist ideals that overwhelm most small businesses. Soul-less and devoid of heart. But here’s the kicker—your customers don’t want a fanatic with a megaphone; they want a partner who gets them.
In this talk, Reg Harnish, CEO of OrbitalFire Cybersecurity, founder of GreyCastle Cybersecurity and co-founder of Autotask, will share how MSPs can evolve from over-caffeinated tech enthusiasts to values-driven cybersecurity champions. It’s about swapping ‘nerd’ for connection—building strategies rooted in trust, empathy, and business reality. Reg
Let’s face it: cybersecurity has a branding problem. It’s often seen as an endless parade of doom-and-gloom stats, impenetrable jargon, and perfectionist ideals that overwhelm most small businesses. Soul-less and devoid of heart. But here’s the kicker—your customers don’t want a fanatic with a megaphone; they want a partner who gets them.
In this talk, Reg Harnish, CEO of OrbitalFire Cybersecurity, founder of GreyCastle Cybersecurity and co-founder of Autotask, will share how MSPs can evolve from over-caffeinated tech enthusiasts to values-driven cybersecurity champions. It’s about swapping ‘nerd’ for connection—building strategies rooted in trust, empathy, and business reality. Reg will break down how aligning your security offerings with customer values – and more importantly, YOURS – can create longer lasting partnerships, better outcomes, and a reputation that says, “we do unto others.”
Join us as we dismantle the myth of the infallible tech hero and embrace the practicality of empathic pragmatism designed for small businesses. Spoiler alert: being relatable (and knowing when to call for backup) is your ultimate security tool.
Join us as we dismantle the myth of the infallible tech hero and embrace the practicality of empathic pragmatism designed for small businesses. Spoiler alert: being relatable (and knowing when to call for backup) is your ultimate security tool.
