For MSSPs and MSPs, cybersecurity isn’t only a technology challenge, it’s a communication challenge at scale. You’re translating complex risk and security decisions for dozens (or hundreds) of customers, each with different maturity levels, business pressures, and threat realities. In that environment, the story you tell about security often determines whether clients move forward confidently or stall in confusion.

In this engaging session, Tony Sager, Senior Vice President and Chief Evangelist at the Center for Internet Security (CIS), explores how storytelling helps managed providers turn security and identity from “things we deliver” into outcomes customers understand, prioritize, and act on. Drawing on decades of experience shaping global defense frameworks, Tony will share how clear, human-centered narrative builds trust, aligns stakeholders, and accelerates adoption of secure identity practices across client environments.

In the session, you will learn how to:

• Frame security conversations for customers through the lens of identity by focusing on who has access, why it matters, and how it underpins digital trust across every service you manage.
• Use narrative to make Zero Trust, security modernization, and risk tradeoffs relatable, memorable, and actionable for non-technical client leaders.
• Communicate with authenticity and clarity to align people, process, and technology by reducing friction in onboarding, strengthening retention, and driving long-term security maturity across your customer base.