Session Abstract:
It’s time to shift the conversation—left of boom. This session challenges conventional cybersecurity budgeting by proposing that up to 80% of your investment should be preventative, not reactive. That means putting your money where the real risk reduction happens: CSPM, SSPM, DSPM, policy development, GRC, vulnerability management, cloud hardening, and more.

But tools, services, and controls alone won’t win buy-in from business stakeholders.

The real differentiator? Storytelling.

We’ll show you how to align preventative cyber initiatives with what your customers, executives, and board care about most: Risk, Money, and Compliance. Learn how to move beyond dashboards filled with metrics and instead craft clear, compelling narratives that explain why the metric matters, what action it demands, and how it impacts the business. You’ll walk away with a model for turning left-of-boom investments into relatable, board-ready stories—and how that narrative approach transforms cybersecurity into a team sport, not a technical silo.

If you want to stand out in the crowded MDR/MSSP market, stop selling only the response—start telling the story of prevention.