Ransomware news has become like white noise to buyers. There’s so much of it now, your buyers may very well be numb and be tuning it out. But that doesn’t mean you can’t still use news reports about cybersecurity to your advantage. In this presentation you will learn how to take advantage of cyber news without becoming Chicken Little so that you can better protect customers, shorten sales cycles and prove InfoSec value.

In this session you will:

• Identify which types of cyber news to share (and which types NOT to share) with prospects and clients.
• Gain understanding of how to translate newsworthy cyber events into valuable information for your buyer.
• Learn how to shorten sales cycles through storytelling.