MSSPs have evolved from traditional firewall management to broader services due to demand. Originally for large enterprises, they now serve smaller businesses, impacting pricing and expectations. This presentation addresses how and why MSSPs can refine their go-to-market strategies.

In this session you will:

• Understand evolving customer expectations as the total addressable market grows.
• Learn the importance of “best of breed” technology and building a flexible ecosystem (being locked into technology stacks is debilitating).
• Gain insight into how this may impact the cost to deliver and overall price to the market (there are many out there looking for a Ferrari but can only afford a Ford).