MSSPs are experts at providing outsourced cybersecurity services to end customers. Yet many MSSPs miss the opportunity to fully leverage their incident response practices and operations maturity as a competitive sales advantage in the market. Join this presentation to discuss practical cases from the field on how to take advantage of industry standards to help your cybersecurity services business be more successful in sales, negotiations, service delivery and objections management. 

In this session you will:

• Gain a better understanding of incident response industry standards (X.1060, ISO 27035, NIST 800-61, ENISA, ETSI, FIRST and maturity models SOC-CMM and SIM3).
• Learn how incident response industry standards are typically deployed at MSSPs for better business results.
• Think though and decide what your MSSP should take from incident response standards and maturity models, and approximately how much effort that would require.
• Learn how to leverage these standards in your sales, negotiations service delivery and objections management.