Make More, Spend Less: The Business Case for MSSP Specialization in Vertical Markets
Date & Time
Tuesday, October 10, 2023, 3:30 PM - 4:15 PM
Mike Saylor

Specializing in vertical markets offers a number of business benefits to MSSPs. In this session, you’ll hear from BlackSwan Cybersecurity which has created three specialties – education, healthcare, and auto dealerships. You’ll learn how the company broke into these markets; how the specialization has helped in operations, sales, technology, and other functions; and what you can do to prepare for specializing in a vertical market yourself.

Key Learning Objectives:

  • Think about the unique or special needs of a target vertical
  • Determine how to build a team, service, or product that aligns with the needs of a target vertical
  • Conceptualize a business model that incorporates the pieces and economics necessary to be secured to be successful, including overhead, partnerships, expenses, marketing, and pricing
Location Name
Federal AB
Full Address
Capital Hilton
1001 16th Street NW
Washington, DC 20036
United States
Session Type