Specializing in vertical markets offers a number of business benefits to MSSPs. In this session, you’ll hear from BlackSwan Cybersecurity which has created three specialties – education, healthcare, and auto dealerships. You’ll learn how the company broke into these markets; how the specialization has helped in operations, sales, technology, and other functions; and what you can do to prepare for specializing in a vertical market yourself.

Key Learning Objectives:

• Think about the unique or special needs of a target vertical
• Determine how to build a team, service, or product that aligns with the needs of a target vertical
• Conceptualize a business model that incorporates the pieces and economics necessary to be secured to be successful, including overhead, partnerships, expenses, marketing, and pricing